Boardroom Confidential
A $1.5bn exit, getting fired and healthy boardrooms, with Brian O’Kelley, CEO, Scope3
The role of a board, the importance of assembling the right team, and why some setbacks can be a catalyst for growth.

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Brian O’Kelley
Brian O’Kelley is a serial entrepreneur who has built and sold multiple companies throughout his career. He was the co‑founder and CEO of AppNexus, a tech company that developed cloud‑based software to enable and optimise programmatic online advertising. He later sold the company to AT&T for $1.5 billion. Brian is now the co‑founder and CEO of Scope3. Over the years, he has served on numerous boards and has been described as the “godfather of ad tech.”
In this episode:
“A healthy boardroom is one where there is a vibrant sharing of ideas, where very few things are off the table.”
This week's guest on the Boardroom Confidential podcast is Brian O’Kelley, a serial entrepreneur who has built and sold multiple companies throughout his career.
Most notably, he co-founded AppNexus, a software platform that optimised programmatic online advertising, and was later sold to AT&T for $1.5bn.
Brian shares the boardroom stories that have shaped his career, including being fired for opposing a sale, and trying to convince his board to “take on” a tech giant.
He shares his views on what he feels the role of a board should be, the importance of assembling the right team, and why some setbacks can be a catalyst for growth.
Boardroom Confidential is brought to you by Sherpany, a leading meeting management solution, designed to meet the unique needs of the board, board committee, and executive meetings
Chapters:
- (00:00) Introduction
- (02:40) The Google Dilemma
- (07:20) The Importance of Pre-Meetings
- (13:10) Choosing the Right Investors
- (21:02) Embracing Failure
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